Malta Guinness street dance is a concept which the brand organized to find the best dancers in Nigeria and give them the opportunity to dance their way to the very top of the world, it’s the search for Nigeria’s newest street dance talent. Malta Guinness has pulled out from sponsoring this year’s Ogbe Hard Court Futures I and II in Benin City, Edo State, ending its over four years romance with the tennis competition.

It is seen as the curtain raiser of the Nigerian leg of the circuit calendar of the International Tennis Federation (ITF), the withdrawal of Guinness, which boasts of having a thriving factory in Benin City, is coming at a time that government is seeking private sector participation in the development of sports. It was learnt from a source that Malta Guinness’ backed out of the tournament because it no longer uses sports as its arrow head in performing its community social responsibility to its publics.
It was gathered that rather than sports sponsorship, the beverage drink now focuses on street dance, to reach its teeming consumers.
As a listening brand, the 2009 edition will be bigger and diverse with the brand extending the excitement and color of the second edition. The program is set to start in March, with the number of regional activations growing to seven from five last year.

This edition of the Malta Guinness, ‘Street Dance’ competition will start with regional events holding in selected cities: Jos, where the event is expected to kick off in March and then Abuja, Benin, Enugu, Owerri, Ibadan and of course Lagos where different dance crews will be contesting for a shot to be the Nigerian ambassadors on the world stage as well as a chance at the over 13 million naira available in cash money through the competition.
Last year, Soul Quest, the highly creative and entertaining dance crew from Kaduna emerged the national winner and represented Nigeria in the Pan African competition, which Nigeria hosted closing in second place at a keenly competitive event, the call was so close that the Naija team got a ticket to be at the world event.

Malta Guinness is the Nigeria’s premium soft drink that energizes you to feel your best. With a uniquely great taste and packed with the finest quality natural ingredients, vitamins, iron and nutrients to provide that top of the world goodness, Malta Guinness ensures that you have that ‘Top of the World’ feeling.